Applying Technology in Hiring

Jun 06 2020 Published by under Uncategorized

Human contact, whether through professional networking, social connections, or by earned reputation still matters significantly and should in no way be minimized when describing the recruitment and hiring process. If anything, it’s paramount. However, another very important track to cover when developing one’s career is the one driven by existing and emerging technologies meant to streamline and optimize the employment process.

Today this ranges from online job boards advertising positions, to Applicant Tracking Systems (ATS) that parse resumes for HR and recruiters, and now Artificial Intelligence (AI) and machine learning tools, designed to assess the employability of candidates. How to advantageously position yourself for these digital aides and gatekeepers needs to be a key component of a well-planned career growth strategy. Let’s take a current look at each of these technical features.

Online job boards are not very new, in short supply, or complicated. They are little more than interactive web sites that post job descriptions from employers. More recent are job search engines like Indeed and Simply Hired that rummage the internet aggregating job postings from a variety of sources.

These sites are seductive in that they give the appearance of a job store with profuse amounts of positions just ready for you to pick up while shopping. A common and ineffective ploy is to spend hours responding to jobs on the boards with the only thing generated being recruiters trying to lure you to high turnover 100% commission sales jobs. Nonetheless, working with job boards is not a complete waste of time and decent jobs can be yielded. Recommended is to spend about 10% to 20% of your job search time utilizing the boards by being careful and discriminating in what you respond to.

ATS software allows recruiters to organize vast lists of applicants and their pertinent criteria such as qualifications, employment history, degrees earned, etc., which are most useful to hiring managers when determining who to contact for interviews. For those of us trying to secure an interview we need to be mindful of preparing resumes that are keyword-rich with contextually used terms aligning our skills and knowledge with responsibilities and deliverables mentioned in job descriptions.

Therefore, given the need for an ATS-friendly resume that simultaneously is attractive for human readers the challenge is to strike a visually appealing format that won’t confuse the ATS. This can be tricky. If you want a designer resume that looks like those on a photo collection website, then forget about passing ATS muster. And with so many companies employing ATS the best strategy may be to pay homage to the many conditions needed to not be digitally rejected in a millisecond, while adding enough optics, and of course solid content, to not have your resume look like just another slice of white bread. Achieving this level of resume optimization is a necessary goal.

The latest trend, which is expected to proliferate in use and sophistication, involves the impact of AI in hiring decision making. There is a growing perception that relying on a candidate’s skills alone is not consistently producing better employees. The evolving thought is to assess personality more with the goal of finding a well rounded and compatible colleague. To this end, AI is being deployed to identify personality traits gleaned from resumes, online profiles, social media presences, video appearances, you name it. Apparently, this is seen as less biased than human observers. We shall see. (Can’t algorithms be biased too?)

At any rate, developing a consistent brand and value proposition that includes both your technical talents and your work style/interpersonal characteristics across all platforms may be wise for presenting to human and technological appraisers alike.

Being prepared for the changes and encroachment of technology into hiring decisions, and by extension career development, has become an imperative in today’s employment world.

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How Technology Has Changed the Ecommerce Field

Jun 04 2020 Published by under Uncategorized

Technology is fast paced and the effect is something that we all are aware of. With so many changes happening due to the advancement in technology the e-commerce world has affected the most. Even the customers these days are tech savvy and prefer to shop online. The customers are much smarter than before where they could be befooled with the prices and the product quality. They know more than we think and know how to find the perfect store to place their orders.

With technology being so fast, it gets easier to track the orders online and they can also choose how they wish to communicate with their retailers online. The retail e-commerce sales have gone since 2014. In 2017 the sales went up to 2.3 trillion US Dollars by 2021 it is expected to grow up to 4.88 trillion US Dollars.

Increase in e-Commerce Sites

There has been a tremendous increase in the e-commerce sites. Almost every business is moving online today because they know their shoppers are waiting for them online. No one has the time to shop in stores because of their busy schedules, but with so many options online everything has become easy. Most of the online stores have started displaying offers & discounts to attract customers. There are offers like “Get 20% off on Your 1st Purchase”, etc. Today, there is nothing better than getting the time to sit at home and shop for your favorite dress from your favorite brand. And then it is delivered home. Who does not want this luxury? It also saves the money of the retailers, by not needing a store to display more than 1000s of products.

Some Facts

  • Average e-commerce conversion rates vary from 3% to 4%.
  • U.S.e-commerce sales reached $396 billion in 2016 and are predicted to grow to a massive 684 billion by 2020.

Increase in Mobile Apps for e-commerce

Every online business is moving to the mobile world. it becomes easy for them to do business even while they are traveling. And shoppers love using their mobile. 55% of companies have a mobile-optimized website, mobile app, or both. Every 1 in 4 e-commerce dollars is spent on a Mobile Device. Here is a glimpse of the 3rd Quarter of 2017.

It makes it easier to connect with your users through a mobile app. They can avail the offers while on-the-go and can directly complete purchases through the various payment options and payment gateways. Having a brand’s app on your phone tempts you to look into it for new arrivals or new offers, similar is the customer’s mind, hence mobile apps are increasing.

Online Payment

With the growth in e-commerce, there is an increasing demand for advanced and dynamic online payment options. There is also a growth in payments technologies through websites and mobile apps. This makes selling and buying of products easy and simple. There are international payment facilities also available that makes it easy for cross-border shopping with online payment solutions like PayU. With this customers can pay while on-the-go without the need to use their cards or other details. It saves a lot of time & money for both the customers as well as the businesses. Payment Gateways like PayPal have 70% higher checkout transactions than non-PayPal transactions.

Retailers take customers attention

Over the years email notifications are quickly being swarmed out by advertisers for mobile push notifications. With these features, marketers can get consumer attention like never before.

Promotional messages that were considered spam at one time can now directly be seen by the users on his mobile screen, updating them about the new offers or products.

Personal Shopping Experience is growing

Nothing has changed when it comes to personal attention while shopping. Every shopper wants a personalized experience with the growth in technology. Technology ensures that every shopper feels good with some personalized offers only for them. Making use of technology to send a birthday and anniversary offer gives them a feeling of being important and remembered.

Express Delivery & Huge Discounts

Who does not want a product at a lesser price without having to bargain with the shopkeepers? Who does not want their product delivered same day without going to the store. The competition and demand for both are increasing. This is challenging sometimes, but with stores offering a same-day delivery option with extra charges is getting popular among the consumers. Amazon is one such site that all consumers are fond of today.

Social Media

Social Media has played a huge role in bringing the customers closer to the retailers. Customers can directly send messages to the brands and get replies quickly to their queries. It has enhanced customer service to a great extent. In fact, brands have also started using social media platforms like Facebook, Twitter, Instagram, Pinterest, etc. for promotions. In fact, there is a direct call to action buttons like “Shop Now’ ‘Buy Now’ on these platforms that allow customers to buy directly from the page. They are giving the customers a chance to discover the brand and see what more it has to offer them

These are few ways technology has impacted e-commerce to a great extent. These are not the only ways but just a few of the popular means that have impacted e-commerce and the businesses online. These ways have played a major role in transforming e-commerce and making it this large as it is today. Offers, discounts, and multiple payment options have open doors for small businesses to start online businesses with little investment.

Conclusion

Mobile friendly websites and mobile apps have changed the way people look at e-commerce. It has become the most preferred way of shopping for most of the people. Along with social media mobile apps are helping businesses to get bigger profits through these platforms. In fact, some of them are starting their online businesses from home with little investment. In all technology has impacted in the most positive way to help in the growth of e-commerce and all online businesses.

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Technology – Need of the Hour

Jun 02 2020 Published by under Uncategorized

The technological innovation has always provided the humanity with the sudden advancement that has always served as the path for progressive developments. The invention of personal computer and availability of internet has totally revolutionized world in impactful manner and has empowered the user at every end with power of ultra-fast virtual world. The smartphone has also proven to be a key to this ongoing revolution which has enabled the user to get benefit with power of connectivity.

The internet for definition is just an interconnected network of networks which enable the user to interact and share data with one another. The invention of ‘WWW’ in 1989 or World Wide Web has conceded the real power to connect and interact with internet using various protocols which comes under TCP/IP. The World Wide Web has opened the gates for various users to share information through web pages or websites. A website is a collection of related web pages including multimedia content which could be identified with a common domain name. A website/webpage is what an internet is made up of.

Website development professionals – a must

Today in this era of internet, the websites/webpages are major elements on which an organization, institute or people are judged. These web pages are not only used to get information but are also served as a primary element which presents the first impression about an institute or work and sometimes serve as the medium to get connected. Therefore it is of utmost importance to have the website designed by trained groups of professionals which are not only responsible for content on the webpages but also for the overall interaction and behaviors of a webpage. These professionals use various complex languages to write and set the attributes of a webpage such as java, HTML etc.

The recent digitalization has opened wide avenues for website designing. The major shift to digital technology has let many small to large business holders to create digital signatures for their work through a website that has directly or indirectly created demand for webpage developers/designers. A sudden rise in demand for website development and designing also led to the inception of numerous startups that provide the users with the promises of impressive work.

For instance, website development companies could be named as one of the best examples of new startup companies which provide services like designing, development, maintenance to their users thus stabilizing the raised market demands. A website development company plays the role of a key catalyst in the overall progress journey of any company. Not only do they help in creating the base for any company’s face for the customers but also lets the company stay instrumental in keeping up pace with the rapidly moving times to flourish and survive in the market.

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